Régime des Fleurs means reign of flowers.
Instead of a political and social system ruled by force, we imagine a world of nature, culture and beauty.
Founded by Alia Raza, a visual artist turned perfumer, we are known for our conceptual yet classical fragrances in minimalist packaging that references the ornate.
“Of all senses, smell is the most primal and affecting, and I've always followed my instincts when creating scents. Inspired by my life and experiences, each one tells a story created by me to be experienced and interpreted by you.”