The Bienaimé brand combines a love for beauty with a commitment to environmental preservation. Their product packaging, designed as true objects of art and beauty, is durable and aligns with an eco-friendly approach. Perfume bottles are refillable, cosmetic boxes and jars are reusable, and all materials prioritise style and sustainability.
Founded by perfumer Robert Bienaimé in 1935, the brand was revitalised in 2021 by Cécilia Mergui, an Art Deco enthusiast. She aims to continue the legacy of Bienaimé by offering an environmentally friendly beauty brand infused with modernity. Inspired by the Art Deco spirit, each case is designed for a second use, emphasising reusability and recyclability.